Comments on: The End of the Print Portfolio? http://www.benjaminkanarekblog.com/2009/10/18/the-end-of-the-print-portfolio/ benjamin kanarek blog reports on lifestyle and fashion trends, fashion photography, celebrities, models, fashion designers, music and the arts in general Fri, 10 Feb 2012 16:29:00 +0000 hourly 1 By: Boris http://www.benjaminkanarekblog.com/2009/10/18/the-end-of-the-print-portfolio/comment-page-1/#comment-686 Boris Sat, 14 Nov 2009 19:46:49 +0000 http://www.benjaminkanarekblog.com/?p=1344#comment-686 Some while back, I spoke to a successful advertising photographer who had indeed stopped using print portfolios. What he did instead was send (usually by messenger) a 17-inch Powerbook or Macbook Pro with a short instructional note, in sleep mode and preloaded with his portfolio. When the agency's Art or Creative Director opened the laptop the portfolio would play. The laptop was free for the agency to keep. The photographer said that sending 17-inch laptops was a) not that much more expensive than having several updated books printed up every year; b) showed his work really well on a big screen; and c) definitely made him stand out from the crowd. He was at the level where he was shooting high-end ad campaigns, so the investment of a few thousand dollars to make a unique impression on an agency made perfect sense to him. Some while back, I spoke to a successful advertising photographer who had indeed stopped using print portfolios. What he did instead was send (usually by messenger) a 17-inch Powerbook or Macbook Pro with a short instructional note, in sleep mode and preloaded with his portfolio. When the agency’s Art or Creative Director opened the laptop the portfolio would play. The laptop was free for the agency to keep. The photographer said that sending 17-inch laptops was a) not that much more expensive than having several updated books printed up every year; b) showed his work really well on a big screen; and c) definitely made him stand out from the crowd.

He was at the level where he was shooting high-end ad campaigns, so the investment of a few thousand dollars to make a unique impression on an agency made perfect sense to him.

]]> By: Carlo http://www.benjaminkanarekblog.com/2009/10/18/the-end-of-the-print-portfolio/comment-page-1/#comment-564 Carlo Fri, 23 Oct 2009 06:33:37 +0000 http://www.benjaminkanarekblog.com/?p=1344#comment-564 I don't know how it is with the top brass of fashion photography but I have images that look good electronically but look horrible printed.In my opinion, getting your images looking good in print is another skill set. There's a different set of skills needed to do so. Electronic portfolio and print portfolio is, to me, the same as phone interview versus face-to-face interview. I don’t know how it is with the top brass of fashion photography but I have images that look good electronically but look horrible printed.In my opinion, getting your images looking good in print is another skill set. There’s a different set of skills needed to do so. Electronic portfolio and print portfolio is, to me, the same as phone interview versus face-to-face interview.

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