Comments on: One Line of Advice Part 4 Photographers e-mails Do Not Work

By: Steve Thornton

Steve Thornton — Mon, 05 Mar 2012 00:39:00 +0000

My e-promos have worked well in getting work as raising awarness. The person to person contact needs to be part of this too. No one “Thing” does it all.

I sent out a promo that was actually a video & got booked on a 3 day “stills” only job that afternoon. Huh? Of course this person has been getting my promos for 4-5 years, the video finally pushed them over the edge.

By: Kevin Michael Reed

Kevin Michael Reed — Sun, 04 Mar 2012 23:49:00 +0000

Benjamin,

Usually, I agree with you, but in this case I don’t. Using email as a promotional vehicle has worked for me quite well. Combined with a direct mail campaign and aggressive in-person promotion it has done well for me. You can’t expect a 50%, or even 10%, response rate from emails, but if a single email campaign brings in 5-10 responses, it’s done it’s job.

I do, however, agree with you that after that initial contact, you must initiate a phone call or in-person meeting.

KMR

By: Don Giannatti

Don Giannatti — Sun, 04 Mar 2012 23:48:00 +0000

Except when they do. Success and failure in marketing rarely have much to do with the delivery method and have much more to do with the content. I know too many shooters who are very successful with email.

Work is quality and targeted. Research is a must. Content is relevant.

Stating that email does not work simply doesn’t work… cause in some cases it does.