Above: one of my archived covers The networking challenge Before jumping head first in to this subject, it is important that you do your homework. But before doing your homework, you need to know what to study. All magazines of repute have a very specific hierarchy. It generally goes as follows. Publisher, Editor in Chief, [...]
Actors
Fashion wisdom
Illustration by Alexsandro Palombo By Isa Maïsa Celebrity branding is a marketing strategy as old as Julius Caesar’s stamped coins. Masses recognizing superstars catapulted sales of their preferred brands. This interweaving between fashion houses and celebrities is something we grew up with but is it still working? No, not like it used to. Today sophisticated, [...]
Ecclectic
“I Love Candies”
Here is a Fun Theme called “I Love Candies”. I don’t want to be responsible for your Dental Bill after you get the urge to go out and eat a whole package of M&M’s! Credits: Creative Direction & Photography: Benjamin Kanarek Artistic Direction: Frédérique Renaut Styling: Daphnée Delamare Models: Emily Trimble – Ford Europe Agency [...]
Production shoot
The Ad Agency & Photographer Dynamic
An Ad Agency will have a client and the agency will know what the client budget is for the year for Communications, Media, B to B, B to C etc. The agency will suggest certain marketing solutions to the client. Based on the analysis, decisions will be made as to which solutions best suit the [...]
