When I worked with Alexander McQueen… After the passing away of Alexander McQueen, it seems that everyone in the industry are now recognizing his “undisputed” talent. However, it was not always the case. In the past, he was frequently misunderstood by the press. The troubled, disturbing, dark and oppressive atmosphere of certain shows was often [...]
Actors
Fashion wisdom
Illustration by Alexsandro Palombo By Isa Maïsa Celebrity branding is a marketing strategy as old as Julius Caesar’s stamped coins. Masses recognizing superstars catapulted sales of their preferred brands. This interweaving between fashion houses and celebrities is something we grew up with but is it still working? No, not like it used to. Today sophisticated, [...]
Actors
“… We’re addicted to BRANDS”
by isa maïsa As a designer I am always curious to see what sells and how it sells. Selling is the meal ticket for all commodities even in fashion. If we do not sell then we can no longer continue to make the doughnuts, so to speak. This brings me to an observation which I am finding [...]
